People and Process

Do you ever wonder how the food you eat reached you? What hard work goes behind it? Who helps you maintain a continuous supply of food?

Yes, it's the farmers and their hard work.

We often complain about the high price of the crops or vegetables we buy. But hardly do we think about the farmers, their lives, and the conditions they live in.

Sung Valley – Home of Black Clay Pottery Sung Valley cradles between West Jaintia Hills and East Khasi Hills districts of the state of Meghalaya. I...

Perhaps you have heard of Lakadong turmeric.

And are curious to dig deep and discover everything about Lakadong?

Well, you are in the right place. At Zizira, we have partnered with real farmers, in the #LakadongCountry, a group of villages about 90kms from Shillong, that grow the best turmeric in the world.

A week ago, we decided to take a trip down to these villages, meet our farmers, and experience their daily work in Lakadong.

This blog is a diary of sorts, of our trip.

The fear of ageing seems to be getting everyone’s goat. People have wrong notions about ageing. You are as young as you feel you are. Attitude is what makes for graceful ageing.

The world’s best turmeric comes from the Jaintia Hills district of Meghalaya. In their quest for Lakadong turmeric, Zizira explorers ensconced themselves in Lakadong country with one sole purpose, to bring out the best the world can offer in turmeric. Hand in hand with their supplier the team gave their all unstintingly to realise that purpose. All that would not have been possible without the unreserved devotion of Bah Shadap, the soul behind the sourcing of pure, genuine and unmixed Lakadong turmeric with curcumin content upwards of 7.5%.

What was originally developed for NASA in the 1960s to prevent microbiological contamination of Astronauts’ food became the blueprint for the global food industry’s safe food assurance system. In 1971, food companies in the USA voluntarily adopted NASA’s system to develop techniques to guarantee safe food for the public. Thus HACCP or Hazard Analysis and Critical Control Point protocol eventually took shape. The system is now a recognized food safety monitoring system that food companies the world over have successfully adopted.

Last week, at Zizira, we sort of played this game. Suddenly we were associating the word Turmeric with Festival!

I soon discovered one of the most outrageous Haldi Festivals of India. It seems to have started from an auspicious ceremony for the folk deity of the Deccan Plateau named Khandoba. This deity goes by many other names. The history behind this diety's legend seems fascinating. Instead of trying to explain the history, read Dr. Prachi Moghe excellent and short article "Touch of Turmeric"